Facebook Ads Agency for Marketplace, Feed, and Lead Generation

Facebook remains one of the strongest advertising platforms for businesses that want to generate leads, build communities, and reach established audiences. Features such as Marketplace, Groups, Feed, and Lead Ads perform best when campaigns are built around how people actually use the platform. Our Facebook Ads agency develops strategies that make the most of these strengths instead of treating Facebook as an extension of Instagram.

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How We Put Facebook's Ad Tools to Work

Facebook offers more native tools than most advertisers actually use: Marketplace placement, Lead Ads, Groups-informed targeting, and Watch video, alongside standard Feed campaigns. We build around whichever combination fits your business, not a single default setup.

Facebook Feed and News Feed Ads

Feed remains Facebook's highest-volume placement, reaching an audience that skews older and more established than Instagram's. We build Feed creative and targeting around that audience specifically, rather than reusing assets built for a younger platform.

Facebook Marketplace Ads

Marketplace is one of Facebook's most active commerce surfaces, with users who are already in a buying mindset. We build campaigns specifically for Marketplace placement, rather than letting it run as an afterthought inside automatic placements.

Facebook Video and Watch Ads

Video consumption on Facebook still runs largely through Feed and Watch, distinct from Instagram's Reels-first behaviour. We build video creative paced for a Feed audience that is not necessarily expecting short-form, vertical content.

Facebook Lead Ads

Facebook's native lead forms are built for a platform where users are used to filling out longer forms, event RSVPs, and Page inquiries. We build lead campaigns that take advantage of that existing behaviour, rather than assuming Facebook and Instagram users respond the same way.

Facebook Groups and Community Targeting

Groups remain one of Facebook's most active spaces, and while Meta limits direct advertising inside Groups, group membership and engagement data can inform targeting elsewhere on the platform. We use this signal where it is available and relevant.

Facebook Retargeting and Custom Audiences

Most Facebook visitors and Page engagers do not convert immediately. We build retargeting specifically around on-Facebook behaviour, Page visits, video views, event responses, alongside standard website retargeting.

Numbers We’re Proud Of

Fifteen years of work for brands that measure success in revenue, not vanity metrics.

800+

Satisfied Clients

100k+

Leads Generated

15+

Years of Experience

Building growth since 2011, across 8+ industries.

96%

Client Retention Rate

Clients who renew, expand, and stay with us.

20k+

Keywords Managed

Tracked and optimized across every market we serve.

Average ROI

Return delivered across managed campaigns.

The Arobit Facebook Ads Growth Framework

Facebook rewards advertisers who understand its specific audience and native tools, not just those who repurpose an Instagram strategy. We move through six connected stages built around how Facebook itself behaves.

Market Intelligence

We start by reviewing your existing Facebook Page and Ads Manager account where one exists, alongside competitor Facebook presence and audience demographics.

Facebook Page and Ads Manager account audit, where history exists.
Competitor Facebook ad and Page activity review.
Audience demographic research specific to Facebook's user base.

Campaign Architecture

Campaign structure is planned around Facebook's specific placements and objectives, rather than a template built for a different platform.

Campaign structure aligned to Facebook-specific placements and goals.
Facebook Pixel and Conversions API configured before launch.
Budget split planned across Feed, Marketplace, and video placements.

Creative Development

Facebook's audience responds differently to creative than Instagram's does, so assets are built for Feed pacing and demographic, not resized from another platform.

Creative concepts developed specifically for a Facebook Feed audience.
Marketplace and Watch-specific formats built where relevant.
Copy tested for a demographic that skews older than Instagram's.

Launch and Calibration

New Facebook campaigns need a short learning period before bid or targeting decisions get made, particularly for newer placements like Marketplace.

Controlled rollout with daily monitoring in the first weeks.
Learning phase respected before adjusting bids or budgets.
Early placement-level signals reviewed for red flags.

Continuous Optimisation

Facebook's automated bidding handles much of the auction-level work, which lets our team focus on creative refresh and placement-level decisions.

Placement performance reviewed weekly, especially Marketplace and Feed.
Budget shifted toward whichever placement is delivering results.
Creative refreshed before performance starts declining.

Scaling

Once a placement or campaign type proves it converts, budget gets released toward it gradually rather than all at once.

Budget increases applied gradually to avoid resetting delivery.
New placements or audiences tested once core ones are stable.
Geographic expansion considered once results hold steady.

Results You Can See Placement by Placement

Facebook blends performance across Feed, Marketplace, and video by default, which can hide which placement is actually earning its budget. We break results out by placement and track cost per result against real conversions, not blended averages. For one EdTech platform client, restructuring campaigns around high-intent audiences and tighter creative testing helped bring cost per acquisition down to 1.45 USD.

Placement-level reporting, not one blended Facebook number.
Cost per result tracked against real conversions, not clicks alone.
A dedicated Facebook Ads specialist assigned to your account.
Creative production included as part of the service, not billed separately.
Reporting delivered on a fixed schedule, not only when results are strong.
Budget shifts explained in plain language, not buried in a dashboard.

What You Can Expect From Facebook Ads Management

A properly managed Facebook Ads account looks different within the first few campaign cycles. Here is what tends to change.

Lower cost per result as placements and creative get calibrated.

Clear visibility into which placement is actually driving conversions.

Creative refreshed on schedule instead of running until it visibly fatigues.

Lead or sales volume that grows in step with budget increases.

Faster identification of underperforming placements or audiences.

Reporting that separates Facebook results from other Meta platforms.

Arobit Digital vs. Arobit Digital vs. Typical Facebook Ads Agencies vs. In-House Facebook Ads Management

Facebook Ads management tends to fall into one of three setups. Here is how they typically compare.

A specialist manages Facebook placements, including Marketplace and Groups-informed targeting.
Facebook results are reported separately, not blended into one Meta number.
Creative production is part of the service, not a separate line item.
Conversion tracking is verified through the Facebook Pixel and Conversions API.

Typical Facebook Ads Agency

Facebook often treated as secondary to Instagram in strategy and creative.
Reporting blends Facebook and Instagram results into one number.
Marketplace and native placements frequently left on automatic settings.
Creative requests routed through a separate design team or vendor.

In-House Facebook Ads Management

Facebook strategy often copied directly from a broader social media plan.
Native tools like Marketplace and Lead Ads may go unused.
Limited access to competitor benchmarking or cross-industry data.
Platform changes and policy updates tracked only when time allows.

Our Global Presence

Serving Brands Across the US and Worldwide

We run digital marketing programs for businesses across the United States, the United Kingdom, the UAE, Africa, and India. Operating in several markets means search behavior, ad platform rules, and buying cycles get read in context rather than assumed from one home market.

United States

New York New Jersey Washington DC

+4 more

Maryland Virginia California Texas

United Kingdom

London Manchester Birmingham

United Arab Emirates

Dubai Abu Dhabi Sharjah

Africa

South Africa Nigeria Kenya

+1 more

Ghana

India

Kolkata HQ Delhi Mumbai

+4 more

Bangalore Chennai Hyderabad Pune

Why Choose Arobit Digital as Your Facebook Ads Agency

Facebook gets treated as an afterthought by a lot of agencies chasing Instagram trends. Here is what changes when Facebook gets treated as its own platform.

Facebook Strategy, Not a Leftover Instagram Plan

Campaigns are planned around Facebook's own audience and tools, not built for Instagram and reused here with smaller images.

Creative Built for an Older, More Established Audience

Facebook's user base skews older than Instagram's, and messaging that works on one does not automatically work on the other. Creative is built with that difference in mind.

Marketplace and Groups Signal Used, Not Ignored

Marketplace placement and Group-informed targeting are considered as part of strategy, not left switched off because they take extra setup.

A Specialist Who Actually Uses Facebook's Native Tools

Lead Ads, Marketplace, and Page integrations get set up properly, not left as unused features because Instagram was the priority.

Direct Access, Not a Rotating Account Team

One specialist owns your Facebook account and is reachable directly, rather than your questions passing through an account coordinator first.

Reporting That Doesn't Hide Behind Instagram's Numbers

You see Facebook performance on its own, not folded into a combined Meta report where a strong Instagram result can mask a weak Facebook one.

Brands We've Helped Grow

From US healthcare practices and automotive businesses to eCommerce and B2B brands, these are some of the companies that trust Arobit to drive their growth.

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Frequently Asked Questions

What does a Facebook Ads agency actually do?

A Facebook Ads agency plans, builds, and manages campaigns specifically for Facebook's placements, Feed, Marketplace, video, and native lead forms, handling creative, targeting, and reporting as one connected service.

How is a Facebook advertising agency different from a general social media agency?

A Facebook-focused agency goes deeper into platform-specific tools like Marketplace, Groups-informed targeting, and native Lead Ads, rather than applying one social media strategy evenly across every platform.

Do you offer Facebook Ads audit services if we already have an account?

Yes. We review your existing account structure, tracking setup, and past performance before recommending changes, rather than assuming a rebuild is always necessary.

What is your Facebook Ads management pricing?

Pricing depends on ad spend, creative volume, and how many placements or objectives you are running. We review your goals and budget on a call rather than quoting a flat rate.

Can you run Facebook Ads for ecommerce specifically?

Yes. Ecommerce accounts often lean on Marketplace placement, catalogue-based retargeting, and dynamic product ads, alongside standard Feed campaigns.

Do you offer Facebook lead generation ads for service businesses?

Yes. We build native Lead Ads with forms and follow-up workflows suited to service businesses, so leads get contacted quickly instead of sitting unanswered.

What is included in your Facebook Ads retargeting services?

Retargeting includes Custom Audiences built from website and Page activity, Lookalike Audiences from your best customers, and dynamic ads for ecommerce catalogues.

What should I look for when I hire a Facebook Ads expert?

Look for someone who understands Facebook's specific tools, Marketplace, native lead forms, Page integration, not just someone applying a general Instagram-first social strategy.

Do you work as a Facebook Ads consultant on a project basis, or only ongoing management?

Both. Some clients want ongoing management, while others bring us in as a Facebook Ads consultant for an audit, a specific campaign launch, or a strategy review.

How do I get started with your Facebook Ads specialist team?

We start by reviewing your existing Facebook presence, if any, along with your goals and budget. From there, we propose a strategy and timeline before any commitment, so you know what to expect from your Facebook Ads agency.

Facebook Ads Agency for Marketplace, Feed, and Lead Generation