Data-Led Meta Ads Agency for Facebook and Instagram

We start by reviewing your existing Meta account where one exists, alongside competitor creative and audience overlap, before recommending any changes.

• Existing Ads Manager account audit, where history exists.
• Competitor ad library review for creative and offer patterns.
• Audience research based on existing customer and engagement data.

Campaign structure determines how Meta's delivery algorithm learns, so we build around clear conversion events and audience segments from day one.

• Campaign and ad set structure aligned to funnel stage.
• Meta Pixel and Conversions API configured before launch.
• Budget allocation planned across cold, warm, and retargeting audiences.

Meta is a creative-first platform, so ad performance depends heavily on format and hook. We test multiple concepts through structured experiments rather than betting on a single hero video.

• Multiple creative concepts developed per campaign objective.
• Format-specific versions built for Feed, Stories, and Reels.
• Copy variants tested against distinct audience segments.

New ad sets need to exit the learning phase before bid or budget changes get made, so early days are about monitoring, not adjusting.

• Controlled rollout with daily monitoring during the learning phase.
• Learning phase respected before editing budgets or targeting.
• Early cost and engagement signals reviewed for red flags.

Advantage+ automation now handles much of the audience and placement decisioning, which shifts our focus toward creative refresh and budget allocation.

• Creative refresh scheduled before performance starts declining.
• Budget shifted toward ad sets with the strongest cost per result.
• Audience overlap checked to avoid ad sets competing with each other.

Scaling on Meta usually means widening audiences or increasing budget in increments, since large jumps can reset the algorithm's learning.

• Budget increases applied gradually to avoid resetting delivery.
• New audience segments tested once core segments are stable.
• Geographic or platform expansion considered once results hold.